Finally, CBS introduced a halftime segment called Red Auerbach on Roundball, featuring the Hall of Fame Boston Celtics coach. CBS also put microphones and cameras on team huddles to allow viewers to see and hear coaches at work. Other adjustments that CBS made in hopes of improving its coverage included hiring reporter Sonny Hill to cover the league on a full-time basis. There also was a possibility that CBS would start televising a single national game on Sunday afternoons. In its place, came human-interest shows about the players (similar to the ones seen on the network's NFL pre-game The NFL Today). The NBA eventually took notice of the criticisms and managed to persuade CBS to eliminate its original halftime show.
Regular features included a pre-game show that consisted of mini-teams of celebrities, and active and former NBA players competing against each other, and a halftime show called Horse.
Among the criticisms included CBS playing too much loud music, the lack of stability with the announcers, regionalizing telecasts (thus fragmenting the ratings even further), billing games as being between star players instead of teams, and devoting too much attention to the slam dunk in instant replays. After that league's 1972–73 season, CBS lost its TV airing rights as they started airing NBA games in its 1973–74 season onward.ĭuring CBS' first few years of covering the NBA, CBS was accused of mishandling their NBA telecasts. The broadcast was however, blacked out in Indiana. Los Angeles) was nationally televised by CBS on Saturday, May 23 at 3 p.m. Game 5 of the 1970 ABA Finals ( Indiana vs. Pat Summerall served as the CBS analyst on some ABA games alongside Don Criqui on play-by-play. In the early 1970s, the CBS television network aired American Basketball Association (ABA) games, specifically league's annual All-Star Game /selected playoff games. CBS aired NBA games from the 1973–74 NBA season (when it succeeded ABC Sports as the national broadcaster of the NBA) until the 1989–90 NBA season (when CBS was succeeded by NBC Sports ). The NBA on CBS is the branding that is used for weekly broadcasts of National Basketball Association (NBA) games produced by CBS Sports, the sports division of the CBS television network in the United States.
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